Why Do Companies Change Their Logo?

Why is a logo important?

A logo is a combination of text and imagery that tells people the name of your small business and creates a visual symbol that represents your vision.

It’s a big part of your brand identity (what people will see).

A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty..

10 Tips to Simplify Your LogoThe talent of a good designer (in any discipline) is understanding restraint and when more is just…well…more. … (1) Choose one key concept or brand personality aspect to communicate. … (2) Can your concept be abstracted, rather than literal?(3) Purge unnecessary graphic elements.More items…•May 1, 2013

These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.Simple. Many of the most impactful and successful logos in history are surprisingly simple. … Relevant. … Memorable. … Timeless. … Versatile.

Why do companies need rebranding?

New management, new focus, new design Sometimes, it’s big changes within the company that require a rebrand. If your business has a change of management, it is important that the brand identity stays aligned with these changes. … It’s this new direction that can benefit greatly from a rebranding.

What is the purpose of rebranding?

Rebranding has one simple goal: to keep your brand current. Design trends play a major role in how potential or current customers perceive your company and all it has to offer. Ensuring that your look is always ahead of the curve shows your customers that you pay attention to the trends within your industry.

Is rebranding illegal?

Unless you have a written agreement with the original manufacturer to repackage and rebrand their product, the answer is yes on both counts. Most manufacturers take a very dim view of such practices and will usually press legal action if you are caught. The resulting financial penalties can be severe.

What makes a successful rebranding?

Brand Voice As your vision, mission, and values change while rebranding, the way you convey these aspects of your company will also have to change. The vocabulary, tone, and voice you use for your brand has to match your message. So, if what you’re saying is changing, how you’re saying it will need to change, as well.

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. … A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.

Particular logo shapes send out particular messages:Circles, ovals and ellipses tend to project a positive emotional message. … Straight edged logo shapes such as squares and triangles suggest stability in more practical terms and can also be used to imply balance.More items…•Sep 11, 2017

Why are so many companies changing their logos to flat designs?

Flat designs are easy to use on different platforms. Another reason for the shift to flat design is the fact that 3D company logos have a lot of gradients, shadows, and gloss making them almost impossible to match with the different platforms, on which they have to be placed, without alterations.

Flat logos are the best examples of minimalist design. They remove all additions like texture, gradient, and dimension to create a 2D symbol with no realistic traits. The simplicity makes the design bolder and eye-catching.

What does minimalist mean?

MinimalismMinimalism is all about living with less. This includes less financial burdens such as debt and unnecessary expenses. … For many minimalists, the philosophy is about getting rid of excess stuff and living life based on experiences rather than worldly possessions.

When should you rebrand a company?

Companies should rebrand when their business evolves. Sometimes, a business gets the opportunity to expand or target a new market. When that happens, it’s important to ensure that your new customers and prospects can connect with your brand.

When people see a logo that looks outdated, they perceive an organization as out-of-touch with modern best practices. A good rule of thumb is to at least consider updating your logo once every five years.

Why do companies simplify their logos?

To smooth out those fine lines and wrinkles and look younger! The same principle applies to mature and established brands. … Simplification of logos gives your company a rejuvenated update, while still preserving the established brand reputation.

Why are aspects of simplifying the logo important?

A simple logo is not only easier to absorb and understand, it’s easier to recall when they see it again. It’s easier to associate with positive experiences because it triggers crucial memory centres in the brain, rather than confusing the brain with unclear messages, or overloading it with too many messages.

What are the four types of logos?

Lettermark. A lettermark logo is typography based and exclusively made up of a company or brand’s initials, and for that reason, it’s also known as a monogram. … Wordmark. As you may have guessed, wordmarks are typography based and usually focus on the name of the business or brand. … Brandmark. … Combination Mark.Aug 1, 2017

What should your logo say about you?

Your logo — from the color to the shape — should provide an immediate sense of what your company is all about. “When people look at it, they should get a feel for your brand personality and your distinctive point of view,” Wheeler says.

Should I change my brand name?

If you change core products or services or have moved into an entirely new industry, you might need to consider a new name – especially if your brand specifically mentions the work you do. If that’s the case, your name might be a hinderance as you go after a new market.

What are the risks of rebranding?

Avoid These Common Rebranding RisksRebranding Risk #1 – Losing or Alienating Existing Customers. … Rebranding Risk #2 – Lacking Multi-Contextual Use. … Rebranding Risk #3 – Breaking Your Web Assets. … Rebranding Risk #4 – Not Budgeting for Marketing.Feb 19, 2019